(416) 254-3953 info@archetypeframing.ca

Archetype Custom Framing

Open by appointment only
97 Niagara St.
Toronto, ON
(416) 254-3953

Welcome to Archetype Custom Framing Toronto.

We are a customer service oriented picture framing shop located inside a historic factory building in the King and Bathurst area of downtown Toronto. Please have a look around our website to view some samples of our work and learn more about the services that we provide.

Latest News:

Ontario Centres of Excellence – Discovery 2015

We are excited to announce that we will be participating in Discovery 2015 at the Metro Toronto Convention Centre on April 27-28. We will be displaying framed artwork from some very talented local artists. You can find us in the Young Entrepreneurs Zone. We are looking forward to the show and hope to see you there!

More information is available at the OCE Discovery 2015 website

framed baby bull

wood frame corner

framed baby bull detail


Here is a beautiful photo that we framed in an amazaque veneer frame with a dark olive stain.

We’re on Instagram!

We are on Instagram now and loving it! You can find us @archetypeframes


Skyward Metamorphosis White Frame
Here is a beautiful print by Cora Brittan that we framed with a white frame and white rag mat. The colours appear very luminescent as the artist used silver leaf behind the paint and ink.

Frame Tintype Toronto
Tintype Photo Framed Detail

Here is a very cool tintype portrait that we just framed. This photo was created using the height of 1850s technology. The image is exposed directly onto an aluminum plate which is coated with photographic emulsion, meaning each photo is a true original and cannot be duplicated. We used a thin, ebony-stained wood frame and a warm white cotton rag mat to frame it. This style of matting is called a “drop mat” where the window mat is raised from the backing board to create a subtle dimensional effect. This allowed us to “float” the tintype, raising it from the backing board as well so that it’s edges are visible and allowing it to cast a slight shadow.

Visit The Tintype Studio to see more of their work and to have your own portrait taken in this unique style.


Sometimes you need an elegant, understated frame for your big bold prints. Here is Patrick standing with a Marimekko textile that we stretched and framed in a thin black floater frame.

Gold Frames Toronto

Gold Leaf Framing Toronto

5x7 Picture Frame Toronto
Here we have some lovely gilded 5″ x 7″ frames handmade it Italy. These antique frames are new old stock from another picture framing store in Toronto that recently closed it’s doors. We have a limited supply of these lovelies for sale at a special price of only $25 each. Bring in your small artwork or 4″ x 6″ photos and we can custom frame it in one of these gold frames for only $50, including UV protective glass and museum quality matboard. Limited supply available, get ‘em while they’re hot!

Distressed Wood Picture Frame Toronto
Here we are distressing a new extra-wide wood profile that we recently started carrying. This particular style of picture frame moulding is over 5 1/2″ wide and is available in a slightly smaller 4 1/2″ variant as well. This grand moulding is guaranteed to make a statement in any room, and looks as great framing small prints or mirrors as it does with very large ones. Look out for an update from us soon as we look forward to showing off some of the new pieces that we will be creating with it.

Honest Eds Sign Custom Frame
I probably don’t have to tell most of you local readers that what we have here is a very nice hand-painted sign from the one and only Honest Ed’s. The art of hand lettered sign painting is alive and well in that store, and we are huge fans of this particular art form. We think it looks great in it’s new simple black wood frame and very thin black mat. This will serve as a great memento once this Toronto landmark finally closes it’s doors.

Here is a link to a short film with interviews of the sign painters at Honest Ed’s.

This is a print by Toronto artist Trevor Wheatley that we framed using anti-reflective glass and a thin white frame

Here is another print by Trevor Wheatley that we recently framed.

This poem by Sir Christopher Ondaatje titled Daydream, is a tribute to Chester, Nova Scotia. We framed it in an antiqued white wood frame which our customer said reminded her of the sea. Calligraphy by Patrick Fisher. Custom Framing by http://www.archetypeframing.ca/

This poem by Sir Christopher Ondaatje titled Daydream, is a tribute to Chester, Nova Scotia. We framed it in an antiqued white wood frame which our customer said reminded her of the sea. Calligraphy by Patrick Fisher.

We are having an open house tomorrow (Saturday July 26, 2014) here at Studio Huddle from 2pm until late. Please stop by 97 Niagara St. Toronto and say hi. There will be new works on display by all of the artists and craftspeople working out of our collective studio. Hope to see you there!

Do you have a certificate, diploma or degree that you are proud of and would like to display in your home or office? Give us a call and we can help you to make it happen! Archetype Custom Framing (416) 254-3953 www.archetypeframing.ca

Do you have a certificate, diploma or degree that you are proud of and would like to display in your home or office? Give us a call and we can help you to make it happen!

These are photographs of sculptures by Toronto artist <a href=

These are photographs of sculptures by Toronto artist Trevor Wheatley that we recently framed. They are currently available at the AGO Art Rental + Sales Gallery, go check them out!

Happy Pride to everyone

Here is a piece of paper cut artwork by local artist Eric Wang of Simulacrum Studios. This piece demonstrates his contemporary interpretation of traditional chinese paper cut art. He is able to push the boundaries of what can be achieved by utilizing modern laser-cutting technology. We floated his art inside of a white shadowbox in order to reveal the interplay of light and shadow falling on and below the paper.

Let us help you to get your medals and memorabilia out of your drawers and onto your walls.

This mini Art Nouveaux style advertisement is the reverse side of an old card, probably used in some type of board game. It was discovered underneath the floorboards of a house while undergoing renovations. Things are looking up for this lonely piece of paper now, since it will be happily resting on the wall instead.

These prints title Drift, Fall, Drift by Aaron Oussoren look great in their new natural wood frames.

We recently framed some students’ artwork for the Seneca College School of Communication Arts.

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