How it Works


Framing Services

At Archetype Custom Framing, we believe that custom framing solutions should firstly be functional, providing protection for your artwork. Our fine art framers understand that it is not just vintage photographs and watercolours that require conservation picture framing services. In today’s environment, even newly produced artwork requires protection. Secondly, fine art framing should be beautiful - even the simplest of picture frames should consider how the colour, texture and proportions of the frame harmonize with the artwork. Strong corners and a smooth, beautiful finish are also key!

Framing Consultations

We see framing clients by appointment each day at our showroom. As custom picture framers our projects vary widely. We cater to artists, designers and architects, collectors, conservators and corporate clients. The diversity of our clientele has contributed to our in-depth knowledge of framing solutions for artwork produced in a variety of media. We at Archetype are able to expertly advise on artwork conservation and presentation, helping you to come up with the best framing solution for your project.

With the thousands of frame designs, as well as mat and glazing options available today, there are a number of decisions to be made. We recommend you book an appointment with us for a free consultation so that we can discuss framing solutions to meet your requirements and budget, ensuring every aspect of the frame design is the best it can be. While we are able to offer a quote over the phone, it is helpful to come in to our studio and see the range of options first hand. A framing consultation can be as short as twenty minutes or as long as a couple of hours, depending upon the scale of your project, how involved you would like to be, and how much you are happy to leave to us.

Design Options

We offer a wide variety of artwork presentation and framing solutions at Archetype Custom Framing - from hardwood profiles such as maple and walnut, to welded aluminum frames. We offer custom lacquer and stain options finished in-house, along with hand gilded frames and acrylic display cases. We have a small, dedicated team of highly skilled craftspeople ready to select, cut, join, sand, finish and prepare your frame. Lead times vary depending on the scope of the project but we will do our best to work within your preferred time frame. Quality framing solutions by skilled picture framers can not only transform an artwork but can even transform an interior setting, making your favourite artwork the focal point of your space.